The Firm

"AYR is a one-stop-shop and is able to assist us with any matter, in any field, we may come across, always with professionalism and courtesy."
The Legal 500 EMEA 2020
"We are very pleased with the service we receive from AYR; quick and professional responses, and it always helps us find the solution that is right for our business."
The Legal 500 EMEA 2020
"AYR’s lawyers work efficiently, provide us with a quick response and help us to find creative and innovative solutions to issues we come across."
The Legal 500 EMEA 2020
“a professional firm that stands up to its promises”
Legal 500 EMEA 2013
“It is an exceptional law firm. They have very clever people and are very dynamic”
Chambers Global 2016

In Israel’s competitive legal market, Amar Reiter Jeanne Shochatovitch – AYR – is not just another firm. AYR was formed with the clear objective of developing big firm legal services without big firm attitude or rates. We offer a range and depth of expertise rare outside the biggest firms. Our founding principles served us well, and we remain committed to them as we continue to grow.

Our clients are entrepreneurial and sophisticated, and we build our practice with excellence, drive, creativity, resourcefulness, flexibility, diversity and informality to best serve their needs and to match their energy. And we keep our clients over the long term. We achieve this by being that rare thing: lawyers who enjoy their work.

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Our firm is a member of Lawyers Associated Worldwide (L.A.W), a global association of independent commercial law firms (Formed in 1989), with approximately 100 member firms located in over 50 countries, 187 commercial jurisdictions, representing a global resource of more than 4,500 individual lawyers.
Members adhere to a single standard of excellence, while sharing local expertise. Wherever life and business take our clients, LAW ensures we can provide responsive, accessible, accountable legal representation.



As a leading firm in the Israeli legal market, Amar Reiter Jeanne Shochatovitch & Co. – AYR – is a member of LEGALINK – a global network of independent law firms.

LEGALINK is a non-exclusive international legal network of more than 60 independent business oriented law firms with members from the majority of the main commercial centers across the world.

The network is currently composed of more than 3000 legal professionals.

LEGALINK operates internationally but personally provides top quality multi-jursidictional legal services. The world economy is becoming increasingly globalised, and to succeed, businesses require access to the best legal services worldwide.



The world economy is becoming increasingly globalized, and to succeed, businesses require access to the best legal services worldwide. As such, our networks can assist international clients from all over the world.

We believe that the values which govern our professional activities guide us towards a commitment to our community and our surroundings, and we encourage all lawyers to participate in pro bono work. 
We believe that lawyers who contribute their skills and abilities to promote social rights and values have the ability to affect a real and meaningful change in the social landscape. We encourage our lawyers to initiate and take part in various pro bono social activities and we volunteer our time for the benefit of those who need us most. Recognizing that excellence and diversity are inextricably intertwined, we recruit, retain and promote a diverse group of lawyers and support staff.

The Duke of Edinburgh International Award

The firm supports the activities of the Duke of Edinburgh International Award – Israel. The International Award programme was established by the Duke of Edinburgh in 1956, with the aim of equipping the youth and young adults of all backgrounds for success in life.

The programme is present in 144 countries, and has some eight million participants. In Israel, several thousand Israelis aged 14 – 24 take part. They come from all walks of Israeli society: Jews and Arabs, secular and orthodox, natives and immigrants. Activities focus on the remoter parts of the country, and participants challenge themselves in an adventurous journey, in which they develop skills to better prepare them from adult life on the basis of confident belief in their abilities to improve their own life and that of those around them.

AYR’s Head of Firm, Amir Amar, is co-chair of the Duke of Edinburgh International Award – Israel. Based on the understanding that social gaps cause social strife, he launched a new programme, “Breaking the Glass Ceiling”. As part of the new programme’s voyage, participants will take part in monthly meetings with civic leaders, celebrities, lawyers, academics, athletes, business people, and key figures in Israel’s cultural life. They will host workshops, give speeches, and contribute otherwise to motivate the participants to success.

Fundraisers took place at the former United Kingdom Ambassador to Israel, His Excellency Matthew Gould, and in London, in presence of His Royal Highness the Duke of Edinburgh.

To the Society’s Site > 


Pitchon Lev

The firm supports the activities of the Duke of E

A highlight of our social involvement is our support of the charitable organization Pitchon Lev.

Among its many projects, this organization leads an impressive teen empowerment initiative which focuses on youth from underprivileged families, who have the potential and motivation to succeed but lack the financial means and tools necessary to fulfil their dreams and reach their potential. This program provides long term assistance to such teens and empowers them at critical stages of their lives, from high school to their enlistment into the IDF all the way through their initiation to becoming responsible and socially involved members of the Israeli community.


Young Business Leadership

Our firm also advises the Young Business Leadership. Organization, which was founded for the purpose of developing a spirit of leadership and excellence amongst teenagers in Israel, and to nurture a generation of leaders who accentuate social responsibility and ethical management. The Young Business Leadership has consistently been committed to providing resources and equal opportunities to teenagers from different backgrounds to be entrepreneurial, involved in their community, and socially responsible.

Rami Zalko was one of the founding partners of our firm, and headed the Real Estate Department.

Rami specialized in real estate, served as a legal advisor on complex and wide-ranging projects, and took a significant part in entrepreneurial transactions and accompanied by acquisition groups (the first in Israel!) In the residential, commercial and industrial sectors. Rami educated and nurtured the young generation of law firms and became a professional mentor in real estate. To the lawyers and specialists in the real estate department.

On May 29, 2016, Rami passed away, after battling the disease. Rami left behind Liora, his wife, and their three beloved children: Assaf, Maya and Shachar, may they live long life.

Rami, our partner and friend – we’ll remember you forever!

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