“Black Friday” has become part of an annual marketing strategy – and often a race in which brands must distinguish themselves amid constant noise. For retailers, it is an opportunity to increase sales, break into new markets and re-engage dormant customers – but they must be careful not to turn a viral promotion into a consumer minefield.

Our partners Adv. Gadiel Blusztein and Adv. Gal Lavi from our Commercial Department explain, in a special column for this retail milestone, how to market an attractive promotion – in full compliance with the law.

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