Eyal Roy Sage
Partner
eyals@ayr.co.il
03-6019601  
“one of the big names in TV representation“
Chambers Global 2018
“a very good attorney in antitrust and copyright; he is very knowledgeable“
Chambers Global 2018
“always available and willing to help”
Legal 500 EMEA 2015
“knows how to combine technology and the law”
Legal 500 EMEA 2014
“excellent knowledge, writing and analytical skills”
Legal 500 EMEA 2014
“Sage’s knowledge of IP is second to none”
Legal 500 EMEA 2013
“extremely skilled and knowledgeable”
Legal 500 EMEA 2016
“smart, sharp and always available”
Legal 500 EMEA 2016

Eyal is a founding partner of AYR.

He advises industry-leading clients in the technology, telecommunications and media industries. His practice concentrates in privacy and data protection, intellectual property and antitrust. Eyal is very experienced in regulatory matters, and speaks and writes regularly on antitrust, privacy and data protection, encryption and trade controls, and intellectual property.

He is licensed to practise in Israel (admitted 1994), New York (admitted 2002) and England and Wales (admitted 2005 – non-practising solicitor).

Graduate of the Hebrew University of Jerusalem (LL.B., 1991) and of the London School of Economics and Political Science (LL.M., 1992).

Fluent in Hebrew and English, and also speaks French, German and Dutch.




Acts as local outside counsel for a leading multinational software company since 1994.

Prepared privacy and data processing compliance programmes in various industries, and advises on cloud computing and other types of technology outsourcing, and big data analysis.

Participated in defence teams which handled complex class actions related to cartels, abuse of dominance, price-fixing, resale price maintenance, monopolisation, predatory pricing, refusals to deal, intellectual-property-related antitrust issues, technological tying, breach of privacy and more.

Regularly advises foreign companies on Israeli law, and, speaking both English and Hebrew fluently, is experienced in simultaneously handling cases in both languages.

Advises on hiring, employment and termination of employees in technology companies.

Was a regular participant in the parliamentary committee that has modernized Israel’s copyright law, and was the only private practitioner to have been commended by the committee for his contribution to the hearings.

Negotiated licensing agreements with artist and various other organisations in Israel. Represented clients in the Antitrust Tribunal and Antitrust court in complex litigation proceedings to approve the activities of three bodies under the Antitrust Law. Expert in handling copyright enforcement and content licensing both on an individual basis and on a collective basis.

Led a team of lawyers in successfully preparing a bid for mobile telephony spectrum and telecommunications license, and pioneered plain-language consumer contract drafting for the winner.

Negotiated a large number of software development, deployment and licensing contracts and telecommunications equipment procurement contracts.

Negotiated network interconnection, frequency allocation and co-ordination, and roaming agreements.

Wrote position papers on network sharing and network neutrality.

Speaks in international conventions on Israeli encryption controls.

Contributed to the chapter on Israel of the The American Bar Association’s “Antitrust Issues in Intellectual Property Licensing Transactions.”

Since 2015, member of the Private Investigators and Security Companies Licensing Board, operating under the auspices of the Ministry of Justice.

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